
Resolution: No More Dicey Metrics
For most of (the planet), 2020 has been a continuous earthquake wrapped in burning hair. We can’t wait to turn that calendar. However, I believe
When you see a good move, look for a better one
Times of change can be difficult.
Mergers. Restructuring. A product expansion. A regulatory shift. Or…a pandemic? Each scenario presents challenge and opportunity, and a proven, strategic approach to communicating is always requisite to achieving success.
Three Keys Strategic Communications employs proven and proprietary processes to guide its clients into a position of dominating share of voice in times of growth and expansion; and helps its clients to navigate turbulent times of change so that clarity, momentum and productivity return as quickly as possible for key stakeholders.
Communications departments are short-staffed and dependent on curated and brand influenced content and imagery
Clients increasingly need more thoughtful and strategic narrative content to fill the growing expanse of channels and platforms that require their branded presence
Changing perceptions and behaviors creates an impact on the business; capture the full value and leverage that with leadership
• Strategy
• Messaging Platforms
• Executive Presentations
• Channel Rationalization
• Charitable partnership promotion & support
• Event planning/execution
• CRM alignment
• Change management
• Issues response
• Media training
• Team structure, roles, responsibilities
Three Keys Strategic Communications is a comprehensive communications practice driven by content that earns cut-through in the market.
Led by founder Zack Bingham, Three Keys puts 20+ years of agency and corporate communications experience into action through a proprietary process of active listening, creating simple, impactful messaging and delivering results that make a difference in the business.
After leading communications teams for SBC Advertising, St. John & Partners and Southeastern Grocers, Zack launched Three Keys Strategic Communications, a consulting business focused on helping organizations simplify complex communications challenges – and opportunities – during times of change and transition.
Zack builds programs to scale, tactics to measure and strategies that help his clients earn a dominant share of voice in their respective industry

For most of (the planet), 2020 has been a continuous earthquake wrapped in burning hair. We can’t wait to turn that calendar. However, I believe

Raise your hand if you’ve ever had to write a press release. Plenty of you, right? And if you haven’t had to write one, there’s a